OUR STORY
They say your baby’s entire childhood could be summed up in 940 saturdays – and 260 of them are gone by the time your child turns five.
Even though parenting is a whole life job, childhood is fast and fleeting. As parents we cannot hold onto things forever but we can help in the creation of unforgettable memories that stay forever ripe in your child’s mind. After all, those little memories will follow them and guide them through each stage of life.
Nobody ever said parenting is easy, it can be a tough gig at times – a learning curve of ever-changing schedules, wonder weeks and new milestones. And as a new parent you have so many decisions ahead of you, just navigating through all those essential baby products already feels overwhelming.
At each stage of your baby’s growth – they will have different needs. How will you choose?
Besides all the practical reasons – those childhood objects will always have such permanence and meaning. Those precious little beings will touch and encounter them every day – weaving them into their entire childhood experience. And as adults they may come back again and again to revisit those formative years with fondness. What was the backdrop behind those memories? How did those items protect us and help us grow? Every object has it’s value and each piece is carefully and thoughtfully handpicked by devoted parents like you.
Every item the ultimate declaration of love.
So let us help to make those decisions easy – even wise proverbs teach us that it takes a village to raise a child – hence our name apidae – we are here to build a buzzing community that helps and shares.
We are three dads who are happy to openly share our own parenting experiences to make the natural selection of those essential purchasing decisions as effortless as possible.
How could three dads possibly impart such wisdom you may ask – We have been representing, creating and developing baby products for a decade and a half. Selling a huge range of quality baby products to other businesses in over 42 countries worldwide. Introducing products to other baby retailers has given us a wealth of experience in understanding all the practical facts and features. But there is just something about the process of becoming a parent – trying out products in real life with our own children has really opened our eyes to new and deep insights.
There is no “best” or one-size-fits-all product out there, only ones that can be considered most suitable for each unique lifestyle and environment. We love bringing quality to kids, because it matters. Buying better, also means buying less – leaving minimal impact on the environment so that our kids can make the most of their future world.
We promise to be a source of trusted information and inspiration for all parents.
Our ultimate hope and mission is to create a place for young families to enjoy the grand simple moments of life with those they love most. Good things begin here.
